Race Rock Oyster Company

Phil Mastrangelo, owner of Race Rock Oysters, is proud to take part in cultivating the budding appellation of the Eastern Long Island oyster. Race Rock Oysters come from the pristine, clear waters of the Peconic Bay and the branding’s clean, crisp direction mimics the Bay’s clarity. A delicate, fresh palate of sea greens and blues as flowing watercolor accents adorn advertising pieces like waves drawing gently back across the shore. The titular Race Rock Mermaid featured in the logo was adapted from a drawing done by matriarch and photographer of the Mastrangelo clan, Holly. Here we have developed a fresh, modern, and sophisticated brand strategy for an exciting new company.