Day One: Design as Author; Form vs. Content


Day one Form vs. Content

Ellen Lupton at Walker Art Institute

History of GD by Rick McCawley

Designing Graphic Design History

Ellen Lupton

Paula Schere: Great design is  serious (TED)

Why El Lissitzky for History of Graphic Design by Cindi Parkinson

Tibor Kalman talks about design (santaclaritamovies)

Erick Spiekermann speech – rahul baul

Jan Tschichold Typographic Biography by Renpatsu

Kinetic Typography Tutorial by jesse rosten

Bauhaus documentary dxexnxnxlxS


Milton Glaser – Interview

Inside New York’s Art World: Milton Glaser, 1978 by Duke Digital Library Collection

Guiding principle is clarity.

The heart of a designers work. At it’s heart is is responsive to it’s requirements. Our obligation is problem solving or taking people from one point to another. Design at it’s best is external demand and internal demand. Being innovative or creative – what is creative “what is not already experienced, and can’t be understood” being creative and me a communicator is at opposition.

Picasso as inspiration because an artist can constantly be redefining themselves.

Magazine – form is bound by the time and frequency = constraint, how much time to design it vs. frequency it must be reproduced. If you want to be clear, same items, same place. Get through it quickly. Experience the magazine in 15 minutes.

Magazines is a kenetic experiences, as you turn the pages you continue to experience it, experience over time.


Milton Glaser Series Ideal Lab by INC. Magazine »

Milton Glaser speaks about Form vs. Content Video »

Style is not to be trusted. Physical manifestation of an intellectual construct. Now we can look at anything in history.

Style is a resource to be used appropriately to

Style is not content. Most significant work form and content becomes one.


Milton Glaser speaks about UNDERSTANDING as he claims:

The role of art is to metaphysically transform the viewer. In the experience of art you become a different person after you experience the work. It permits you to experience what is real.

Design is to accomplish a task. It is not interested in transformation. Sometimes the work of design can be art, can be transformative. But if it ain’t transformative, it ain’t art.