A collection of thoughts, inspiration, research and experiences.

Creative Process Journal

Latest Happenings

RELEASE — Syron Design wins AIGA Silver Medal

Syron Design was awarded a Silver Medal from the American Institute for the Graphic Arts (AIGA) on October 13, 2018, in Omaha, Nebraska. The poster was selected from entries across the state.

Colleen Syron, curator of the 2018 Art + Justice Poster Show, and University of Nebraska – Lincoln Professor, was awarded the medal at the AIGA Show.

Rural Addiction by Colleen Syron

Her Poster entitled “Rural Addiction” focused on the impact opioid addiction is having on rural populations across the Midwest. The poster features an ear of corn made of prescription drugs. Below the corn reads, “Rural Addiction: A Backyard Reality”

The poster, created for Nebraska Appleseed, a nonprofit organization that fights for justice and opportunity for all Nebraskans by taking a systemic approach to complex issues – child welfare, immigration policy, affordable health care, and poverty – and working wherever it will do the most good, whether that’s at the courthouse, in the statehouse or on the streets of our communities.

Syron Design Wins 4th Consecutive Neptune Award

Syron Design Wins Neptune Award for Design & Marketing Excellence for the Fourth Year in a Row.


New York, N.Y. – February 29, 2015 – Syron Design, a corporate branding & interactive agency, is proud to announce that it has been honored with a 2016 Neptune Award for marketing excellence by Marine Marketers of America (MMA). The Neptune Awards were presented by the National Marine Manufacturer’s Association (NMMA) on February 11th at the Miami International Boat Show.

Syron Design won the following 2015 Neptune Awards:

Best Event Marketing or Sales Promotion: for the “Designated Skipper Program”, designed by Syron Design and Sea Tow Services International Inc., for the nonprofit Sea Tow Foundation.

The foundation’s Designated Skipper Program seeks improve boating safety by encouraging boaters to help prevent BUI (Boating Under the Influence). By asking boaters to “Take the Pledge” to Designate A Sober Skipper, the Sea Tow Foundation has launched a cross platform marketing campaign, including social media, print advertisements, video, and promotional products to aid in the distribution of helpful reminders about the dangers of boating under the influence.

Syron Design is proud to be a part of this important program designed to help keep everyone on the water safe. BUI claims an average 111 lives each year, a statistic we all hope to reduce through the Designated Skipper program.

Thank you to the Marine Marketers of America for recognizing this program and Sea Tow Services International and the Sea Tow Foundation for their continuing dedication to boating safety.

Neptune Award Winner ~ Third Year in a Row

Syron Design Wins Neptune Award for Design & Marketing Excellence for the Third Year in a Row


New York, N.Y. – March 3, 2015 – Syron Design, a corporate branding & interactive agency, is proud to announce that it has been honored with a 2015 Neptune Award for marketing excellence by Marine Marketers of America (MMA). The Neptune Awards were presented during the National Marine Manufacturer’s Association (NMMA) State of the Boating Industry Breakfast on February 12th during the Miami International Boat Show.

“There were 122 entries in 14 categories, our largest field ever,” said Wanda Kenton Smith, president of MMA. “There was great diversity ­entries came from companies large and small, sail and power, from insurance to fishing tournaments and everything in between. The standard of work overall was very high, and in the seven years of the Neptune Awards, this was the toughest competition yet.”

Syron Design won the following 2015 Neptune Awards:

Best Regional/Local Marketing: the Sea Tow Foundation for “Life Jacket Loaner
Program”, designed by Syron Design for Sea Tow Services International Inc.

Syron design is honored that the Marine Marketers of America has recognized and supported this innovative program designed to put a life jacket on every child in need. Sea Tow Services International continues to be an innovative industry leader in boating safety. “Congratulations to Kristen Frohnhoefer, Sea Tow Chief Administration Officer and Vanessa Krauss, Sea Tow Marketing Director for their dedication, passion and insight,” said Colleen Syron, Owner & Creative Director for Syron Design.

 

RELEASE — Nebraska Appleseed Unveils 2018 Art + Justice Posters

The 2018 Art + Justice Posters were unveiled on October 11,2018 at the Nebraska Livestock Exchange Building Ballroom at the 2018 Good Apple Awards.

Every year, a new crop of Nebraska artists design limited edition poster prints for Nebraska Appleseed. With only 35 prints made of each, each poster is truly a one of a kind. Posters are printed at Lincoln’s own Screen Ink, on American-made paper from family-owned French Paper Co. All proceeds from your poster purchase go to Nebraska Appleseed, a non-profit that works to support strong, vibrant, inclusive and engaged Nebraska communities.

2018 Theme: For All of Us

In 2018, we approach our first real checkpoint, our first measure of the pendulum’s swing. We can’t know, for sure, what will happen next. But no matter what the outcome, we see the urgency, the necessity of this fight on an intimate level. Because this fight is for us. And that means all of us. Justice is not done if only some are considered and included. Our communities, our neighbors, our friends, our families: we suffer when we are divided.

For All of Us

Curated by Colleen Syron designers included Colleen Syron from Syron Design, Ben Welstead from Screen Ink, Justin Kemerling from JKDC, Breanne Marsh from Bozell Advertising, Kevin Fitzgerald from Carson & Co, Code Fenske from Clark Creative Group, Emily Tran from Syron Design, Ashley McFeely from the University of Nebraska – Omaha, Joshua Lowe from the University of Nebraska – Lincoln and Jason Davis from Screen Ink.

 

2018 Good Apple Award Recipients

Seeds of Justice Award: Heaney Family Service and Justice Law Program
Created in 2017, the Heaney Family Service & Justice Law Program aims to strengthen the culture of pro bono law in Nebraska and is a commitment to our state’s law colleges’ responsibility to teach and grow the next generation of attorneys who will dedicate their careers to expanding justice for all Nebraskans. The program, which was created with a generous gift from the Heaney Family Fund, was developed “to further integrate the Jesuit mission of social justice into Creighton Law School’s curriculum,” said Muirne Heaney. It will train aspiring attorneys in aspects of poverty law and fund externships for students to work with nonprofit legal organizations such as Legal Aid of Nebraska, ACLU of Nebraska, Immigrant Legal Center, and Nebraska Appleseed, organizations which fight the causes of poverty through the legal system.

Milo Mumgaard Emerging Leader Award: Keren Bell-Dancy, Executive Director of the YWCA Lincoln.
For more than 30 years, Karen has devoted her career to education – from elementary to higher education – and models herself, and her work, by her motto: “Lest we forget.” In 2016, Karen transitioned from the Lincoln YWCA’s Financial Development Committee to become the Lincoln YWCA’s first African American Executive Director. Since then she has grown the organization’s mission, purpose, and efficacy. Her passion for eliminating racism and empowering women and girls is mirrored in every level of the team at YWCA, and her leadership has inspired a true commitment to revamping and improving the collective approach to race equity work in the community.

Roots of Justice Award: Edison Red Nest III
Edison Red Nest III, founder of Native Futures and Native Dreams, uses his organizing skills to bring people together, identify community needs, engage people in advocacy, and develop innovative solutions to improve the quality of life of Native Americans in the panhandle region.

Jim Wolf Equal Justice Award: Dianna Schimek
During her 20 years as a state senator in the Nebraska Legislature, DiAnna Schimek was a visionary leader responsible for passing many bills protecting justice and opportunity for all Nebraskans. She was a champion for Nebraska women and families, with a focus on health care, accessible elections, consumer protections, and Native American rights. Some of the amazing things about DiAnna are that she is never afraid to be the first one to champion an idea, she always looks for, and generally finds, common ground among people from all different backgrounds and perspectives, and has a dogged persistence to advance progress on the pressing problems that Nebraska communities face.

Summer Graphic Design Internship Available

The ideal candidate will have lots of energy, enthusiasm and a true passion for design. You’ll have a strong sense of design, an eye for typography and the ability to work on multiple projects.

Excellent opportunity to work on launching a National advertising campaign across all media (print advertising, outdoor advertising, digital advertising). Student must be self-motivated, well organized and able to work independently.

Proficiency within the Adobe Creative Suite is a must, specifically InDesign, Photoshop and Illustrator.  Experience in HTML, CSS, Google Web Design is a plus. Experience with social media platforms (Google Adwords, DoubleClick Ad Manager, Facebook Advertising) a plus.

This paid summer internship will include:

  • Print design work
  • Web design/editing work
  • Social media design
  • Outdoor advertising

Requirements

  • Must be able to commit to a consistent working schedule
  • Must work 16-36 hours a week (negotiable at interview)
  • Must be a student enrolled in a current college program

 

Hours:

Monday – Thursday: 9am-5pm; 2-4 days a week depending on availability (ideally 4 days a week)

If you’re right for the job, please email a resume and submit a link or a pdf of your work when applying.

Email: syron@syrondesign.com

 

Salary: $10-14 depending on experience

Syron Design begin documentary of injection drug researchers in rural Puerto Rico

Syron Design begins a documentary of
injection drug researchers in rural Puerto Rico


Lincoln, NE. – January 15, 2015 –  “Injection Risk Networks in Rural Puerto Rico” is funded by the National Institute for Drug Abuse (NIDA). Principal investigators, Kirk Dombrowski, Bilal Khan, and Juan Carlos Reyes.

The project investigates HIV and Hepatitis C risk among injection drug users in central rural Puerto Rico and ultimately, aims to use this research to reduce the spread of HIV and Hepatitis C in Puerto Rico by identifying effective prevention strategies. Between 2014 and 2019, the team will interview more than 600 people who inject drugs and ask them about their risk behaviors, injection risk partners, and about their lives in rural Puerto Rico. Each participant will also complete a rapid HIV and Hepatitis C test. The analytical portion of the project involves simulating risk social networks on a regional scale, and testing the simulation effects of a range of interventions.

As the Communications Director for the project, we want to capture every aspect of this significant research. We flew down to Puerto Rico to document the training of the field team. We spent two days interviewing, observing and collecting background footage that will serve as the basis for a series of documentaries about the not only the process of how to conduct a large research project project but also how collaboration between research and design can bring about social change.

 

The photo above is Roberto Abadie talking about the project and his motivation for HIV and Hepatitis C research.

Needles scattered on the ground of a shooting gallery

Needles scattered on the ground of a shooting gallery

Image above is of needles scattered on the ground of a shooting gallery three blocks from the office.

Syron Design with 3 National Awards

Syron Design Wins Three Neptune Awards For Marketing Excellence from Marine Marketers of America

Friday, February 21, 2014

New York, N.Y. – February 21, 2014 – Syron Design, a corporate branding & interactive agency, is proud to announce that it has been honored with three 2014 Neptune Awards for marketing excellence by Marine Marketers of America (MMA). The Neptune Awards were presented during the National Marine Manufacturer’s Association (NMMA) State of the Boating Industry Breakfast on February 13th during the Miami International Boat Show.

Seventeen independent judges from all sectors of the marine industry scored the entries for the MMA’s Neptune Awards, which recognize the very best marketing work in the North American marine marketplace.

Syron Design won the following 2014 Neptune Awards:

  • Best National Magazine Advertising (Series) for “Benefits of Sea Tow Membership”, designed by Syron Design for Sea Tow Services International Inc.
  • Best Digital Newsletter for “Sea Tow News”, designed by Syron Design for Sea Tow Services International Inc. in collaboration with Turnkey Communications & Public Relations, Inc.
  • Best Email Blast for “Sea Tow Trial Membership Program”, designed by Syron Design for Sea Tow Services International Inc.

“We are honored that the Marine Marketers of America has recognized our membership benefits advertising campaign, along with two of the methods we use to communicate with our valued Sea Tow members,” said Kristen Frohnhoefer, Sea Tow Chief Administrative Officer. “Congratulations and many thanks go to Colleen Syron of Syron Design and our talented Sea Tow marketing team.”

“It is such an honor to be the Agency of choice for Sea Tow Services International since 2008. Thank you!” ~ Colleen

Syron Academic Publishing announces our first book!

Syron Design is thrilled to announce a new subsidiary, Syron Academic Publishing. Today we are happy to announce our first book, Culture Politics by Dr. Kirk Dombrowski is available in print and on Kindle.

Culture Politics traces the history of indigenous land claims in Southeast Alaska. Based on three years of residence and over two decades of research and writing, Culture Politics lays out how Native land claims in Alaska came about, and why they have proven so divisive for many Alaska Native communities. Reframing and going beyond Dombrowski’s earlier book, Against Culture, the current volume looks in depth at the trials and tribulations of subsistence hunters and fishers in villages like Hydaburg, Kake, Klawock, and Hoonah. Each of these communities has faced the same onslaught of timber harvesting and the collapse of the local fishery. Some have grown as a result, while others have shrunk. And some have spawned radical Pentecostal churches that have taken a stance against Native culture. Reactions like these are surprising, more so when they are most stridently advocated by Natives themselves. This book describes why this is so, and traces these processes back to the Land Claims process itself.

Culture Politics is aimed at both popular and academic audiences. While the social and political processes it describes are complex, the language of the text is intended for ordinary adult readers. Those interested in Native American affairs, the history of Alaska, or the effect of environmental development on northern communities will find much to appreciate in this compelling, first-hand telling of life on the edge of America.

For more coverage read the announcement on the University of Nebraska’s website »

January 9, 2014

Successful photoshoot in Charlotte

After a foggy start Syron Design and photographer Jeremy Frechette completed three long days of photography including portraiture, bass fishing, a custom boat build project and the 30th Anniversary Celebatory dinner at the NASCAR Hall of Fame.

Many thanks to everyone at Sea Tow – but especially Vanessa, John, Joseph and Ryan. And as always millions of thank yous to Jeremy for bringing our brand to life through is amazing photography.

 

Drop us a line!