RESEARCH - CREATIVITY - STRATEGY

WE ARE SYRON DESIGN

About

ABOUT US

Syron Design was founded in 2008 when Colleen Syron left New York City agency life to start her own firm. With years of experience in studio, agency and running in house teams, Colleen leverages the breadth and depth of her expertise to achieve broader impacts for select clients. The company specializes in identity, branding, advertising and interactive with a personal passion for social justice, design thinking and building authentic brands.

STRATEGY

Rooted in analytics our research methodology includes quantitative, qualitative, ethnographic and UI/UX research. We turn data insights into measurable results.

BRAND & IDENTITY

Branding is more than a name, logo or slogan. At the heart of branding is identifying and communicating strategic positioning and product differentiation that engages your customers.

ADVERTISING

Today’s dynamic markets and changing technologies require advertising to richly include print, video, audio formats across all traditional and digital platforms.

INTERACTIVE

The nature of interaction design is engagement. We use personas, user scenarios and experience maps so that every interaction moves closer to satisfaction.

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Work

We believe our work speaks for itself. Browse our most recent projects below
and enjoy our handmade work with love for every detail.

Help Starts Here
Plant Single Cell
Plant Single Cell Laboratory
Worlds of Connections
Sacred Sweets
Sea Tow Services International
Bedell Cellars
Race Rock Oyster Company
North Fork Potato Chips
Brecknock Hall
Belle Maison
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OUR SERVICES

RESEARCH AND MEASUREMENT

• Competitive Benchmarking
• Market Analysis
• Quantitative Research
• Qualitative Research
• Design Thinking Workshops

BRAND STRATEGY

• Brand Purpose
• Mission, Vision, Values
• Brand Positioning and Tagline
• Brand Messaging
• Brand Voice and Verbal Guidelines
• Brand Values and Behaviors
• Brand Architecture and Portfolio Strategy
• Company and Product Naming

BRAND IDENTITY

• Corporate Identity
• Logo and Visual System
• Literature System
• Brand Guidelines
• Marketing Templates
• Signage and Environmental Design

ADVERTISING

• Advertising
• Media Buying/Placement
• Outdoor/Point of Purchase
• Corporate Storytelling
• Branded Film Production
• Documentaries
• Rich Media Advertising
• Google Studio
• Google Adwords

INTERACTIVE DESIGN

• Persona Development
• Content Strategy
• User Experience Design
• Usability Studies
• Information Architecture
• Content Development
• Website Design and Development
• Brand Asset Management

INTERACTIVE MARKETING

• Digital Strategy
• Salesforce Journey Mapping
• Social Media Marketing
• Infographics
• Email Marketing
• Rich Media Advertising

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NEWS HIGHLIGHTS

Here are some fun facts and exciting news we’d like to share about our diverse work.

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CLIENTS

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EDUCATION

RECREATION

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